For nearly 30 years, we’ve been focused on keeping farmers moving.
This June, we’re doing something new.
Nick Young Tractor Parts is officially heading to Cereals 2026 for the very first time as headline sponsor of Kaleb’s Korner, and we’re planning to make it count.
Taking place on 10–11 June 2026, Cereals is one of the UK’s biggest arable farming events, bringing together thousands of people from across the agricultural industry. For us, it feels like the right moment to step onto that stage and show people not only who we are, but where the business is heading next.
If we were going to do Cereals for the first time, we knew we had to do it properly.
Over the two days, visitors to our stand will find:
- A live farming simulator challenge with a running leaderboard
- Exclusive Nick Young merchandise
- The launch of the Nick Young trailer with beer tokens and a social space to catch up with the team
- A chance to explore our growing parts offering and talk all things machinery
We’ve designed the stand to feel less like a sales pitch and more like somewhere people genuinely want to spend time.
Whether you’re coming over to compete for the fastest simulator time, have a chat with the team or just grab a drink and take a breather, we want the stand to feel welcoming, relaxed and properly part of the event.
You’ll spot us before you even get there
Alongside our main stand, we’ll also have a dedicated showcase display positioned at the entrance to the event itself.
Visitors arriving at Cereals will be welcomed by two iconic tractors, celebrating the heritage, engineering and machinery that continue to shape the industry today.
For a business built on tractors, parts and practical know-how, it felt like the perfect way to make our arrival.
A first look at what’s next
Cereals 2026 also marks an important moment for the business itself.
Across the event, we’ll be giving people an early look at our new brand identity and introducing our upcoming e-commerce platform, designed to make finding and ordering parts quicker and easier for customers.
There’s a lot happening behind the scenes at the moment, and Cereals feels like the perfect place to begin sharing some of that journey.
James Young, CEO of Nick Young Tractor Parts, said:
“Cereals is set to be an important event for us. It brings together the people we work with every day, and it gives us a chance to have proper conversations, face to face.
“This year is a huge one for Nick Young. We are not just turning up, we are showing where the business is heading and what that means for our customers.”
Emma Watson, Head of Marketing, added:
“We wanted to create something that people genuinely want to be part of. The simulator, the space, the atmosphere, it is all about making our stand somewhere people come back to across the two days.
“At the same time, it is a chance to start sharing what is coming next for Nick Young Tractor Parts. There is a lot happening behind the scenes and Cereals felt like the right place to begin that conversation.”
See you in June
For us, Cereals 2026 is about more than exhibiting.
It’s about celebrating where the business has come from, showing where it’s going next, and spending time with the people who make this industry what it is.
If you’re heading to Cereals this year, come and find us.
We’ll see you there.
